Amazon Dash

Well, by each passing day, it looks more and more like Amazon is poised to dominate the new emerging food delivery and grocery delivery service market. Already with Amazon Fresh up and running, they have now come out with the Amazon Dash, that makes it simple and easy to add food to your electronic shopping cart.

The amazon dash is essentially a new front-end device for Amazon's same-day grocery service. The Dash, which looks like a little wand, has a barcode scanner built in it, so that you can just wave the wand over the food that you are running low in your household. The Dash also has a voice button, in which you can just say the food that you want to order. When you scan a food product or use the voice button on your dash, it automatically puts the item in your Queue on your Amazon Fresh account. So, basically, it does not automatically order the food for you, but rather just puts it in your cart for ease of purchase when you log into Amazon Fresh.

Amazon Fresh, which right now is only available in three major US cities, looks poised to take over and dominate the grocery business. The Amazon Dash can only enhance the experience of current and future users of Amazon Fresh. And although most of us still travel to Stop & Shop or A & P for our food needs, I suspect we will all be using Amazon Fresh and Amazon Dash at some point in the near future. This is mainly because food shopping is a pain. Most people hate having to go to the food store every week. You have to deal with crowds, long lines, and even some difficulty in locating exactly what you want inside the grocery store. Moving this process online, and having the food delivered right to your house takes steps out of the process. It will make consumers lives just a little bit easier, and for that convenience, I suspect people will be willing to pay the $300 yearly to be a member of Amazon Fresh.