Ten years ago, the entire concept of virtual reality was
laughed at. Most people knew it as the awkward and pointless act of strapping
on clunky goggles for the sake of playing an arcade game. It was pretty
embarrassing…and not to mention, tiresome.
But now things have changed.
Facebook—the social media giant—has acquired the Oculus
Rift. Here’s why it’s important:
1) Facebook’s influence will help Virtual Reality
If Facebook (a multi-billion dollar industry) decides to get
behind a company, then they plan on doing big things. We once knew the social
media company as a simple page where we’d post our pictures and comment on our
friend’s walls. But now, Facebook has become an information hub. As a company,
they press forward in the hopes of dominating everyone and everything in its
sight.
This isn’t necessarily a bad thing. But, it might not be so good either.
It’s no secret that Facebook sells your information to the
highest bidder. And if that’s something you were never aware of, then I’ll say
it again:
Facebook sells your information
to the highest bidder!
So then what does this mean for Virtual Reality—especially
the Oculus Rift?
In essence, nothing changes. At least for now that’s what it
seems like. Virtual Reality is an immersive experience. It doesn’t necessarily
translate into information gathering. In a way, I guess it can. But honestly,
it’s not as intrusive as scanning your wall, the things you ‘like’, and your
conversations for the sake of selling information. The bottom line is—Facebook
will help speed up the virtual reality process.
2) Facebook continues to dominate
Companies hope to climb the leaderboards—the ranks that
define who is doing well in the market, and who isn’t. Facebook is no
exception. In fact, they want to conquer everything in their path. And, they’ll
do just about anything to achieve that. This means that since Facebook is in
the VR game, you can expect a bigger push of the Oculus brand. Microsoft, Sony
and other competitors are rumored to be releasing their own versions of the
Oculus Rift, so the market will be heating up.
3) Oculus and Kickstarter
The Oculus Rift began its life as a Kickstarter project. Of
course, now that the startup company has ‘sold out’ to Facebook, they are no
longer funded by regular people alone. The precedent set by the Oculus Rift has
opened up a number of opportunities for small projects hoping to make it big.
But not everyone backing the project on Kickstarter was
happy about the acquisition. In fact, many voiced their harsh opinions across
various sites on the Internet. People begged for their money back, shouted
profanities, and vowed to never back another Kickstarter again.
It’s not unreasonable. But it’s called ‘Kickstarter’ for a
reason. The site’s primary purpose is to allow companies and ideas to prosper
by inviting people to invest. By investing, you’re offered a reward, and are
thanked for your participation.
In the future, you can expect more projects funded by
Kickstarter to flourish in the market. And many will be bought out by much
bigger companies.
The Oculus Rift Developer Kit 2 is available for purchase,
and a mainstream model is expected to be released this fall.